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Who's Better for the Threesome?

By Daisy Whitney -- Cynopsis: Weekender, 10/11/2007

Are telephone companies better at marketing than cable operators?

Maybe so.

Each year for the last three years consumer interest in getting all three services - TV, Internet and phone - from the cable company has declined, while interest in getting the bundle from telephone companies has risen, according to a study from Marquest Media & Entertainment Research. Yes, consumers still say they prefer cable for the threesome, but cable's advantage is shrinking.

Marquest has tracked consumer interest in bundled services in its regular studies on video-on-demand. The research firm found that between 2005 and 2007, the proportion of adults saying cable companies are their best bet for the bundle declined to 49 percent from 62 percent, while those picking telcos grew to 32 percent from 18 percent.

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