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NFL Network’s Subscriber Roster Swells 10%

By Mike Reynolds -- Multichannel News, 08/20/2007

NFL Network still may be locked at the line of scrimmage with cable operators. But it has nonetheless expanded its distribution roster.

The network has seen its subscriber base grow 10% since it presented its last regular-season pro football contest in December.

At that point, the National Football League-owned service was in some 40 million homes, a figure that has jumped to just under 44 million in the latest figures from Nielsen Media Research.

“There have been continued rollouts with affiliates,” said NFL Network communications director Seth Palansky. “We added 500,000 alone with Verizon [FiOS TV], [EchoStar Communications Corp.’s] Dish [Network] and DirecTV in the second quarter alone.”

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